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The physicians visited by our sales force do not use our CME courses. Why?

As pharmaceutical executives, we face this dilemma every day:

What should I do to generate interest and foster attachment to my CME courses?

What should I do when doctors do not use the CME courses offered by my laboratory?

The doctors visited by your sales force receive multiple invitations to various medical courses from different laboratories on a daily basis. Do you think yours is any different from all the others?

How can you make a difference?

The course's origin is the basis of its credibility.

At Global Minds, we have tried different alternatives in different countries, and the best option is always the course's origin:

Doctors always choose courses offered by institutions that generate treatment guidelines at a global level, they perceive this info as most reliable.

The global perception among this audience is that pharma-generated CME is always biased.

Our company represents in Ibero-America many North American and European medical associations:

Among many others...

These courses always have curricular accreditation, and in most cases, doctors can also receive recertification points from local medical associations. For this reason, doctors prefer to take one of our courses over the ones traditionally offered by laboratories.

We offer a wide range of options, in several languages:

  • Online or in-person courses

  • Webinars

  • Official preceptorships from different associations or renowned hospitals such as Johns Hopkins, Mayo Clinic, and others worldwide

  • Patient education programs

  • International congresses video coverage

We have HQs in Mexico City (CDMX) and Barcelona, and we collaborate with pharmaceutical laboratories in Spain, Asia, Africa, the Middle East, and Latin America.

We would love to sit down with you and explore alternatives to optimize your CME strategy. We are sure we can do something great together. You can contact us through:

WhatsApp: +52-55-9185-4794 or click the green button on the bottom right corner

We will get in touch with you shortly.


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